Lead generation guides from FlyRobin

Practical guides on paid ads, tracking and lead quality, written by the people who run FlyRobin’s campaigns, for companies with in-house sales teams in the UAE and the wider GCC.

Lead generationWhat Counts as a Qualified Lead (and Why Cost Per Lead Misleads You)A qualified lead is an enquiry your sales team can actually close. How to define one, why cost per lead misleads you, and what to measure instead.Nehmat Seif · 9 min readLead generationWhy Your Ad Leads Aren’t Converting (and How to Find the Cause)Leads from your ads not turning into customers? Check tracking, targeting, forms, follow-up and the offer in order, with a 30-minute checklist.Nehmat Seif · 9 min readLead generationHow to Choose a Lead Generation Company: 10 Questions to Ask Before You SignChoosing a lead generation company? Ask these 10 questions on lead quality, reporting, ownership and pricing, then compare proposals with a scorecard.Nehmat Seif · 11 min readGoogle AdsGoogle Ads Offline Conversions: How to Teach Google Which Leads Actually ClosedTeach Google which leads actually close. How offline conversions and enhanced conversions for leads work, how to set them up, and mistakes to avoid.Shahin Tete · 10 min readMeta AdsClick-to-WhatsApp Ads: When They Beat Lead Forms (and How to Make Them Work)When click-to-WhatsApp ads beat Meta lead forms, how to set them up, qualify the chats and track which ads bring leads your sales team closes.Shahin Tete · 10 min read