What does a lead generation company do?+
It brings your business new potential clients. Some lead generation companies sell contact lists or make calls for you. We generate inbound leads through paid ads on Google, Meta, LinkedIn and other platforms, so the people your sales team speaks to have already shown interest and asked to hear from you.
Do you sell lead lists or make cold calls?+
No. We don’t sell lead lists or data, we don’t cold call, and we don’t run a call centre. Every lead comes from someone who responded to your ads and contacted you through a form, a call or WhatsApp. Your own sales team handles the conversation.
Which platforms do you use, and how do you choose them?+
Google Ads, Meta, LinkedIn, TikTok, Snapchat, X, YouTube, Microsoft Advertising, Reddit and Property Finder, plus app campaigns on the Apple App Store and Google Play. We choose based on where your buyers are and how they decide, then move budget toward the platforms that bring qualified leads at the best cost.
What budget do I need?+
We work best with companies investing from AED 50,000 to more than AED 500,000 per month in paid advertising budgets (Google and other platforms). If you’re not sure where you sit, we’re happy to talk it through and suggest how a budget could be split across platforms.
Do you work on a pay-per-lead basis?+
No. Pay-per-lead rewards volume rather than lead quality. We’d rather be measured on cost per qualified lead and the net profit those leads bring.
How do you measure lead quality across platforms?+
Through four layers of quality signals: automatic CRM feedback into Google Ads, Meta and LinkedIn, daily optimization based on live CRM quality and UTM data, weekly alignment with your sales team, and visitor behavior analysis turned into a quality score. We report on cost per qualified lead and net profit, not just cost per lead.
Can you work with our sales team and our CRM?+
Yes. We connect your CRM to Google Ads, Meta and LinkedIn, agree with your team what “qualified” means, and review lead quality together every week. If your CRM fields or sales process need work, we help you set them up.
Do you work with B2B and B2C companies?+
Yes, as long as they generate leads rather than sell online. That includes B2B companies such as professional services, technology, manufacturing and financial services, and B2C companies such as real estate, education, medical clinics and home services.
How soon will we see qualified leads?+
It depends on your market, your sales cycle and the platforms involved. Search campaigns can bring enquiries soon after launch, while some platforms take longer to learn which audiences bring your best leads. We’ll give you a realistic view after the audit.
Who owns the ad accounts?+
Your ad accounts normally stay in your name, so you keep full control of your data and history.
Is website optimization included?+
Yes. Essential website monitoring and conversion recommendations, as required, come included. Full-scale conversion rate optimization is available as a separate service.
Do you work outside Dubai?+
Yes. We’re based in Dubai and work with companies across the UAE and the wider GCC, running campaigns in English and Arabic wherever their buyers are, in the region or internationally.
How do we get started?+
Get in touch. We start with an audit of your account and tracking, then agree with you what a qualified lead looks like and which platforms to start with.