Most agencies optimize Google Ads for cost per click or cost per lead. Our own systems and tools analyze the quality of every visitor we bring to your website and landing pages, so we can optimize for your cost per qualified lead, based on a definition of “qualified” we agree with your sales team.
Lead-quality updates from your CRM flow back into Google Ads, so bidding learns which searches bring real opportunities.
With live access to non-confidential quality and UTM fields in your CRM, we optimize keywords daily based on how each lead is progressing.
In weekly touchpoints, your sales team tells us what the written CRM data doesn’t show, and we adjust the campaigns accordingly.
We analyze how each visitor behaves on your pages, using tools such as Microsoft Clarity, and turn it into a visitor quality score with our own system.
Form submissions, calls and WhatsApp conversations are all tracked. On average, our clients see a 35–70% reduction in cost per qualified lead.
Get in touchClient names stay confidential; we describe them by business type.
High-value engagements (100,000 AED+). After 7 years on Google Ads with a consistently high cost per qualified lead, we integrated their CRM with Google Ads so the algorithm could optimize toward higher-qualification, higher-value companies. Average cost per lead also fell 70%.
Google Search campaigns capturing buyers actively searching for off-plan opportunities in Spain and across Europe, with a monthly ad budget of ~AED 100–150k.
Cost per lead converted from EUR at an exchange rate of 4.11 AED/Euro. Monthly averages.
A global wealth management firm opening in the UAE needed qualified leads from a new market. Google Ads was the primary channel, with LinkedIn reaching likely high-net-worth professionals and Meta retargeting high-quality visitors from both.
Not all four need to be perfect on day one. Where something is missing, we help you put it in place.
People in your target markets search for your products or services in meaningful numbers.
Competition on those keywords makes sense against what a customer is worth to you. The higher the competition, the more each customer’s lifetime value matters.
Ideally, your website and landing pages already convert well (2%+). If not, we work with your web developers to get them ready for qualified Google Ads traffic.
A standardized, proven process. If you’re not there yet, we help you design your CRM fields and sales process as we go, so your team gets the most profit from every qualified lead.
We work best with companies investing from AED 50,000 to more than AED 500,000 per month in paid advertising budgets (Google and other platforms).
Your Google Ads results depend on the pages your traffic lands on. Essential website monitoring and conversion recommendations, as required, come included with our Google Ads service. We spot what stops qualified visitors from enquiring and work with your web developers to fix it. Full-scale conversion rate optimization is available as a separate service.
As a PPC agency in Dubai, we plan, build and manage your pay per click advertising: structure, keywords, ads, tracking and landing pages. As a performance marketing agency, we manage Google Ads alongside LinkedIn, Meta and all other major advertising platforms.
Tell us about your business and your sales goals, and we’ll take it from there. No pressure, just an honest conversation about whether Google Ads is the right fit.
Contact us, and we’ll gladly provide all the information you need to make an informed decision about your growth partner
We help GCC businesses turn ad spend into a consistent, scalable, qualified pipeline
