SERVICES
LinkedIn, Google, and Facebook are the predominant advertising channels for companies selling a high ticket product or service. We specialize in these 3 digital advertising platforms as we know they have the most immediate impact for our clients.
If you are looking to grow your company, LinkedIn, Google, and/or Facebook Advertising is likely what you need to accomplish your short and long term goals.
LinkedIn Ads
LinkedIn Advertising is an effective means of reaching a highly targeted audience of decision-makers who may not be actively seeking your services but are likely to be interested in collaborating with you.
In other words, your advertisement can be setup to reach audiences based on their job position in a company, industry, educational background, location, job experience, interests, and many other filtering criteria.
The goal is create a funnel that educates and then converts the right decision makers into high quality leads.
Our team will work closely with you to strategize, design, setup, launch, and optimize your customized LinkedIn Ad campaigns.
Google Ads
Google Advertising is very powerful in converting potential customers actively seeking for products or services that your business offers.
By leveraging keywords, Google discerns users searching for a service that you provide, strategically placing your marketing message in front of them.
At FlyRobin, we handle all facets of keyword research as well setting up and continuously optimizing your Google Ad campaigns to ensure efficient conversions.
Facebook Ads
In certain industries, such as F&B businesses, Facebook Ads may be a more suitable choice as target customers could be more active on Facebook than on LinkedIn.
Additionally, by combining Facebook and LinkedIn advertising, we can capitalize on LinkedIn's precise targeting capabilities while benefiting from a lower cost per impression and click on Facebook, ultimately reducing the overall cost of generating high-quality leads.
Our team of specialized experts will manage all aspects of the campaign strategy, campaign setup, creative design, launch, and daily optimization to ensure the best results for your business.
Our approach to achieving high-performance campaigns
Step 1
Company Understanding And Market Research
This is where we will be building and aligning our understanding of your business, goals, and ideal client persona, as well as research and understand your specific market dynamics
● Identify and understand the target audience. Including their demographics, geography, industry, job position, level of seniority, their current challenges, and the messaging that is going to inspire them to take action
Step 2
Copy And
Creatives Development
We will then proceed with developing your creatives and copies in accordance with the insights gathered in Step 1
● Visualize the creatives and the message that will resonate best with your target audience
Step 3
Campaign Configuration And Launch
Once we have all the information and material we need, we will jump to the configuration phase of the campaign, where we will align and select the most suitable objective, build your target audience, select the best ad format, your budget, your schedule, set up the creatives/copies, and finally review and launch your campaign
● Identify and understand the target audience. Including their demographics, geography, industry, job position, level of seniority, their current challenges, and the messaging that is going to inspire them to take action
Step 4
Campaign Results Monitoring, Reporting, And Optimization
This is where we will be consistently measuring the campaign(s) performance, test different creatives, audiences, offers, and progressively optimize your campaign to achieve better results
● Receive your campaign performance report as well as our suggestions to optimize results